Starbucks is giving incoming CEO Brian Niccol $85 million in cash and stock as he departs Chipotle (2024)

In this article

Starbucks offered incoming CEO and Chair Brian Niccol a pay bump and hefty one-time awards to lure him from his prior role as chief executive at Chipotle Mexican Grill.

Niccol officially takes the reins at the embattled coffee chain on Sept. 9. As CEO, he'll be tasked with turning around the company's slumping sales, improving customers' experience inside stores and figuring out what to do with its struggling China business. It's a big undertaking — for which he will be well compensated.

Starbucks disclosed Niccol's incoming pay plan in a filing on Wednesday. The majority of his compensation package is made up of equity that vests over time, and is based on company performance targets and other metrics. In his first year, his pay package could be worth as much as $116.8 million if the company hits its targets and it fully vests.

Niccol will be paid a base salary of $1.6 million annually, with the opportunity to earn up to $7.2 million more in cash. He'll also be eligible for annual equity awards worth up to $23 million.

And for leaving Chipotle, Niccol will receive a $10 million cash bonus and $75 million in equity to make up for what he's forfeiting with his departure from the burrito chain. The equity will vest over a three-to-four-year period, based on company performance and Niccol's tenure.

"Brian Niccol has proven himself to be one of the most effective leaders in our industry, generating significant financial returns over many years," Starbucks said in a statement. "His compensation at Starbucks is tied directly to the company's performance and the shared success of all our stakeholders. We're confident in his ability to deliver long-term, enduring value for our partners, customers and shareholders."

At Chipotle, Niccol collected a $1.3 million base salary last year, with a total compensation of $22.5 million. Stock awards and options accounted for the bulk of his earnings, but he also took home a cash bonus of $5.2 million.

During his tenure at Chipotle, the stock climbed 773%, fattening the value of his overall compensation.

Niccol's pay package is also more generous than that of his ousted predecessor, Laxman Narasimhan. His base salary was $1.3 million, with possible cash bonuses of up to $5.85 million and equity awards of $13.6 million, according to filings. In fiscal 2023, Narasimhan's compensation was valued at $14.6 million, largely from stock awards.

Unlike Narasimhan, who was previously based in the U.K., Niccol won't be required to relocate to Starbucks' headquarters in Seattle.

— CNBC's Kate Rogers contributed to this report

Starbucks is giving incoming CEO Brian Niccol $85 million in cash and stock as he departs Chipotle (2024)

FAQs

Starbucks is giving incoming CEO Brian Niccol $85 million in cash and stock as he departs Chipotle? ›

Starbucks is giving incoming CEO Brian Niccol $85 million in cash and stock as he departs Chipotle. Starbucks plans to pay incoming CEO Brian Niccol $10 million in cash and $75 million in equity awards when he joins the company from Chipotle.

How much is Starbucks paying for a new CEO? ›

Starbucks, burdened by slowing sales, will be welcoming new CEO Brian Niccol in September with a very generous pay package. Niccol, who has been leading Chipotle since 2018, will be paid a base salary of $1.6 million and a cash signing bonus of $10 million, according to Starbucks' 8K filing Wednesday night.

How much does Brian Niccol make? ›

In his new role, Niccol will be getting paid a base salary of $1.6 million annually and supercommuting from his home in Newport Beach, California to Starbucks' Seattle headquarters on a corporate jet.

Who is the new CEO of Starbucks? ›

New Starbucks CEO Brian Niccol is outlining a plan to bring the company back to its roots, acknowledging that the chain has lost its way.

How much does Starbucks CEO make? ›

Niccol's annual salary will be $1.6m and he has the opportunity to earn up to $23m worth of share-based bonuses each year, as well as a cash bonus worth nearly $3.6m depending on the company's performance. The contract, if paid out in full, would bring Niccol's pay to $113.2m.

Did the CEO of Starbucks give himself a raise? ›

Starbucks announced on Wednesday that it would offer new CEO Brian Niccol, 50, roughly $113 million in total compensation including a $10 million sign-on bonus, a $75 million equity grant, and, starting in fiscal 2025, a grant that could be worth $23 million per year.

Who gets paid the most at Starbucks? ›

Some of the highest wages a worker can make at Starbucks are in the job titles Store Manager ($69,912), and title Shift Manager ($46,700) which are the highest paying jobs at Starbucks.

Who owns most of Chipotle stock? ›

The ownership structure of Chipotle (CMG) stock is a mix of institutional, retail and individual investors. Approximately 56.97% of the company's stock is owned by Institutional Investors, 1.01% is owned by Insiders and 42.02% is owned by Public Companies and Individual Investors.

Who is the highest paid CEO in us? ›

Here are the highest-paid CEOs in the US , some of whom have 9-figure compensation packages. TPG's Jon Winkelried tops a list of highly paid CEOs. His comp was valued at $198.7 million in 2023.

Who is the richest fast food CEO? ›

Topping the fast-food CEO pay (and stock performance) charts is Chipotle Mexican Grill's Brian Niccol. Niccol's pay package hit $33.5 million last fiscal year, or $17,458 an hour. Niccol, named CEO in March 2018, was paid 2,400 times more than the median $13,779 Chipotle worker.

Who runs Starbucks now? ›

SEATTLE – Starbucks (NASDAQ: SBUX) today announced that Brian Niccol has been appointed chairman and chief executive officer. Niccol will start in his new role on September 9, 2024. Starbucks chief financial officer, Rachel Ruggeri, will serve as interim ceo until that time.

Who is the famous Starbucks CEO? ›

Schultz was the first CEO of Starbucks. He held the role three different times through his long involvement with the company. After joining Starbucks' team as the director of operations and marketing in 1982, he took a trip to Italy in 1983, where he became enamored with how coffee was sold and enjoyed.

Who was the CEO of Starbucks before? ›

On October 1, 2022, Howard Schultz stepped down as CEO, with Laxman Narasimhan becoming Starbucks's next CEO. On March 23, 2023, Narasimhan told employees that he would work a half-day behind a store counter each month, and he trained as a barista to immerse himself in the brand and stay close to customers.

Is the owner of Starbucks a billionaire? ›

As of July 2022, Schultz's net worth is US$3.9 billion.

Who owns Starbucks? ›

Starbucks' top individual shareholders are Mellody Hobson, Michael Aaron Conway, and Rachel Ruggeri as of 2024. The top institutional shareholders are Vanguard Group Inc., BlackRock Inc. (BLK), and State Street Corporation. Starbucks posted a 12-month trailing net income of more than $5.56 billion in July 2024.

What is Starbucks biggest money maker? ›

Starbucks sells beverages, food, and other items in 84 global markets. The company gets the vast majority of sales from beverages and from its North America segment, comprised of the U.S. and Canada.

What is the signing bonus for the CEO of Starbucks? ›

Niccol's compensation package includes a $10 million signing bonus in cash that will be fully paid six months from his start, a $75 million stock award and a $1.6 million annual salary, according to a financial filing Wednesday.

How much does it cost to be a Starbucks owner? ›

The average licensing cost required to open a Starbucks is a $315,000 licensing fee and a net worth requirement of at least $700,000.

What is Howard Schultz's net worth? ›

Schultz was named the 209th-richest person in the U.S. by Forbes with a net worth of $4.3 billion (October 2020). Schultz started the Schultz Family Foundation to help military veterans and fight youth unemployment.

Does the CEO of Starbucks work as a barista? ›

Laxman Narasimhan took the helm of Starbucks as the new chief executive officer on Monday, but before that, he spent almost six months being mentored by Howard Schultz, meeting with hundreds of partners (employees) around the world, earning his barista certification, and diving into the world of coffee.

Top Articles
We’re One Month Away from a Brand New Johnny Cash Album
The 10 Best Johnny Cash Songs of All-Time
Tyler Sis 360 Louisiana Mo
Average Jonas Wife
Safety Jackpot Login
2024 Fantasy Baseball: Week 10 trade values chart and rest-of-season rankings for H2H and Rotisserie leagues
Watch Mashle 2nd Season Anime Free on Gogoanime
Blairsville Online Yard Sale
Azeroth Pilot Reloaded - Addons - World of Warcraft
What Does Dwb Mean In Instagram
Https://Gw.mybeacon.its.state.nc.us/App
What Is A Good Estimate For 380 Of 60
REVIEW - Empire of Sin
House Party 2023 Showtimes Near Marcus North Shore Cinema
Katherine Croan Ewald
Dignity Nfuse
Mission Impossible 7 Showtimes Near Marcus Parkwood Cinema
Kcwi Tv Schedule
Somewhere In Queens Showtimes Near The Maple Theater
Miltank Gamepress
Wkow Weather Radar
Caring Hearts For Canines Aberdeen Nc
Urban Dictionary Fov
Walgreens On Bingle And Long Point
Garden Grove Classlink
Truck from Finland, used truck for sale from Finland
Restored Republic
24 Hour Drive Thru Car Wash Near Me
Wega Kit Filtros Fiat Cronos Argo 1.8 E-torq + Aceite 5w30 5l
Craigslist Central Il
Lowell Car Accident Lawyer Kiley Law Group
Everstart Jump Starter Manual Pdf
What Time Does Walmart Auto Center Open
Skroch Funeral Home
Hair Love Salon Bradley Beach
Craigslist Neworleans
Car Crash On 5 Freeway Today
Arcane Odyssey Stat Reset Potion
Why Gas Prices Are So High (Published 2022)
Tokyo Spa Memphis Reviews
Craigslist Ludington Michigan
Uvalde Topic
Man Stuff Idaho
My Gsu Portal
Christie Ileto Wedding
Random Warzone 2 Loadout Generator
Horseneck Beach State Reservation Water Temperature
Wwba Baseball
View From My Seat Madison Square Garden
Where To Find Mega Ring In Pokemon Radical Red
Les BABAS EXOTIQUES façon Amaury Guichon
Room For Easels And Canvas Crossword Clue
Latest Posts
Article information

Author: Greg Kuvalis

Last Updated:

Views: 5785

Rating: 4.4 / 5 (55 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Greg Kuvalis

Birthday: 1996-12-20

Address: 53157 Trantow Inlet, Townemouth, FL 92564-0267

Phone: +68218650356656

Job: IT Representative

Hobby: Knitting, Amateur radio, Skiing, Running, Mountain biking, Slacklining, Electronics

Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.